Laracon EU is all about building the best technical products possible. In 2017 I designed a new identity including a custom typeface and graphics focussing on connecting flexible building blocks. With the 2018 campaign I transformed the existing identity to something more fluid with round shapes in a rounded grid.
For the 2019 campaign I tried translating strings of data to strings of building blocks. Connecting small patterns and bits with each other. This year there was also a small Laracon conference in Madrid.