Professional Practice in Association With University for the Creative Arts
ACT - Logo and Website Proposal
With a budget of 173.5 million Euros, the ‘INTERREG IVA France (Channel) England’ programme aims to promote the emergence between the French and English parties of a space of common citizenship fostering a sense of belonging to a cross-border area, and endowed with a specific identity.
Initiated in 2011 by the Orchestre de Picardie, ACT (A Common Territory) is a network of
5 French and 8 English cultural operators, working from the local to the European level in
complementary sectors ranging from classical music, contemporary dance, secondary and
higher education, production and community work.
ACT aims to foster the arts, stimulate creativity & develop cultural actions to contribute to the
social, economic and cultural development throughout the European region from Sussex to
Picardie, Cambridgeshire to Brittany.
There are two parts to the brief, the first is to consider the corporate identity and wider look and feel of the ACT brand. The second part is to develop the ‘front-end’ design for the ACT website. Final concepts must be presented in a proposal pitch for internal and external approval, which took place at the Royal Opera House.