The way we live and work is changing. More and more people are able to work from anywhere, sparking a massive shift in how and where we live and work. Hours are becoming more flexible and office spaces more transient. Hospitality experts, The Grounds Group, wanted to address this shift by creating a luxury environment to suit the modern workforce.
We were approached to bring this new venture to life with a visual identity for Lobby Boy; a brand marque that could live across consumer touchpoints that captured the effortless efficacy of the venues. The perfect balance of comfort and luxury, solitude and service.
Our creative thinking was inspired by the name. The Lobby Boy is on hand to serve and satisfy your every need in a speedy and seamless fashion. At your service.
Illustration by Gary Taxali
Animation by ED. Digital
Lobby Boy
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Lobby Boy

Lobby Boy is a cafeteria by The Grounds Group in Sydney, Australia
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Published:

Creative Fields