Easton 360
Easton 360 bats provide a balance option that feels and sounds just right for every player to connect on every swing and unlock their potential. Every hit emotionally connects the player to performance. The product team is defining engineering as “360 degrees of barrel-tuned precision.” My role was gearing the creative direction aiming to a fresh and new look & feel focused on this positioning statement.
Client → Easton
Agency → The Kimba Group (Los Angeles, CA)
Agency → The Kimba Group (Los Angeles, CA)
Some exploration was based on the kinetic effect that uses space and dimension in a 360 world to escape from 2D. Using graphics that fluidly move with product and subject matter through foreground and background can work to personify “360.”
