Bacardi is one of the largest, privately held, family-owned spirit company across the world. With over 200 brands and labels, Bacardi has lived up to its reputation as one of the oldest but well esteemed companies in the alcohol industry, and has become a favorite among many party-goers and bar/club frequenters.
- - -
For this campaign, I wanted to reinstate and rebrand the idea that Bacardi has been around for a while. And while that may seem a little "out of today's constantly changing modern trends," I wanted to say that Bacardi was still "in," that it is timeless - that though their products haven't changed, it's all still favored by today's alcoholic drinkers. To do this I chose to use Bacardi's 3 most popular line of spirits to deliver the message.