Project:
Bacardi B-Live | DJ Lektroluv - 013
Concept / Design / Art direction
Guerrilla Advertising
For the event Bacardi B-Live, we developed a guerrilla stunt "INFECTED" to promote the dance event DJ Lektroluv - 013.
With over 3000 magnetic and sticky lights, including a spectacular dance performance, we spread the Lektroluv virus in Tilburg, in just 1 crazy night. Unannounced! This sticky green lights that spread everywhere, is the starting point and announcement of the campaign. Result: this event was sold out in 1 week.