Rik Kokkelink's profile

Bacardi - Infected Guerrilla

Project: 
Bacardi B-Live | DJ Lektroluv - 013 
Concept / Design / Art direction
Guerrilla Advertising

For the event Bacardi B-Live, we developed a guerrilla stunt "INFECTED"  to promote the dance event DJ Lektroluv - 013. 

With over 3000 magnetic and sticky lights, including a spectacular dance performance, we spread the Lektroluv virus in Tilburg, in just 1 crazy night. Unannounced! This sticky green lights that spread everywhere, is the starting point and announcement of the campaign.  Result: this event was sold out in 1 week.
Bacardi - Infected Guerrilla
Published:

Bacardi - Infected Guerrilla

Published: