Jeff Howard's profile

CASE STUDY: Unbranding Data for White Papers

For this managed markets white paper I needed to rework my data figures to integrate within an unbranded layout. The first step was to strip away all visual branding from charts and data figures which had originally appeared across a range of promotional marketing materials. In some cases I found that the figures themselves needed to be re-imagined in order to present the data more clearly. Next I simplified their design, distilling figures to basic modular components and re-assembling the elements with a unified visual treatment. The result is a visually neutral environment where clinical data is presented in a direct, unbiased tone.


CASE STUDY: Unbranding Data for White Papers
Published:

CASE STUDY: Unbranding Data for White Papers

Designing Data for Managed Markets White Paper

Published: