Common Denominator
Identity and Catalogue
The visual identity for Common Denominator: Art in the Contemporary World at the Goethe-Institut the was inspired by the mathematical origins of the term ‘common denominator’. This led to research of mathematical symbols and notation, delving into fractions, lines of division etc.
This pursuit evolved into an exercise in symbol generation and a quest to showcase the common denominator within the wordmark itself. This identity implies a journey or pathway, visually suggesting a link between two points of meaning,or common denominators.
