Identity and social media campaign for a cultural festival in a rural area of Teruel (Spain). A village builded over a mounatin has that strategic position as main characteristic that defines the character and way of life of the population.  Two  different styles for two social medias, each production will be published on both networks to be sure that each style is combined with each other.

Each production is adapted to the specifications and way of consuming content of each social media. In this example we have a 16:9 video with 00:56 seconds lenght, working on big screens or smartphones screens. 

On the other side those videos has a square format to be adapted to the most used shape of the content of Instagram.

Each video is taking the attention of the viewer to end giving them a little dose of information about the event.

 

This animations are emulating natural phenomena like leafs falling of trees in autumn, biodegradation of organic matter or sun going up and down. 

Static content is also needed on social media so we adapted both models and styles to 16:9 images for facebook.