Background
Project objective was to redesign the Pampers swim pants line up, to distinguish it from key competitor. Make an ownlable design with a clear product promise: Absorption, waterproof and fun.
Design exploratory
Direct the design strategy to deliver on: the product promise, gender differentiation, and product attributes of fun, active and best quality. The solid objective was to gain consumer awareness, make packaging eye-catching and graphically communicate product use unquestionably.
Redesign | girl, unisex and boy
