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About

About

For this campaign, we focused on Gorilla Tape's abnormal strength. The company describes those who use their products as, "Do-it-yourselfers" and… Read More
For this campaign, we focused on Gorilla Tape's abnormal strength. The company describes those who use their products as, "Do-it-yourselfers" and, "...those that typically overdo things." For that reason, we put the tape in non-typical, everyday DIY situations that could be easy be seen as, "overdoing it." DISCLAIMERS: *Obviously, this is not an official Gorilla Glue/Tape ad campaign. Shame on you if you though it was. * No cats or flies were harmed during this production. Promise. Read Less
Published:
A project from Jim Godfey's "Design in Advertising" class. UVU, April, 2013.
 
Art Direction + Copywriting + Design: Drew Milton & Tyler–Dean Mundy
Photography: Mirielle Sanford & Sarah Blackburn
Models: Frankie the Kitty, Claire Sanford & Tyler–Dean Mundy
Instructors: Jim Godfrey & John Reese