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McDonald’s Wants to Know Your Order Before You Do
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McDonald’s CEO wants Big Macs to keep up with Big Tech. Steve Easterbrook is giving the Golden Arches a data makeover. ⁣Read full feature story - bloomberg.com/news/features/2019-09-25/steve-easterbrook-wants-mcdonald-s-to-think-like-silicon-valley?srnd=businessweek-v2

Credits
Client : Bloomberg Businessweek
Producer : Diana Suryakusuma 
Design/Direction : Sylvia Boomer Yang
Animation : Bruce Chen, Tyson Peng
Sound design : Cadell Cook
Narration : Jillian Goodman

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McDonald’s Wants to Know Your Order Before You Do
730
6.9k
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Published:

McDonald’s Wants to Know Your Order Before You Do

730
6.9k
18
Published:

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