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brand film for Cadbury Bournvita
Published:
Credits: Agency Ogilvy and Mather, Mumbai, India.
Client: Cadbury's India 
Copywriters: Kamal Bhatnagar, Ryan Mendonca
Creative Director: Kamal Bhatnagar
ECD: Zenobia Pitthawala
 
This campaign was to launch the new packs of the largest selling milk based drink in India, by Cadbury's.The film is about a gymnast who is practicing for the big event. Its not his best day at practice as all his efforts seem to fail. At this point he thinks of the sport as his competitor. He tells the vault that he wont give up practicing, because thats the only thing a sportsman should have full control on. he challenges the vault that he will carry on till he succeds. In the end he makes fun of the vault for being immobile, and that its really sad that the vault cannot leave the stadium.
 
Bournvita is milk based energy drink for athletes. The brand believes that Practice always leads to victory.
 
ABBY's India : Silver