Permian Construction
Commercial real estate developer
Involvement: logo; identity; promotional material; advertising; website
Creative Strategy
In the Permian Basin the recent development of fracking has created a newfound frontier spirit. The symbol embodies this by using a horseshoe as the main element in the “P,” allowing for a bold, slab serifed number “1.” The overall shape is influenced by the logo of the area’s famous high school football team that was the inspiration for the film “Friday Night Lights.”
In the Permian Basin the recent development of fracking has created a newfound frontier spirit. The symbol embodies this by using a horseshoe as the main element in the “P,” allowing for a bold, slab serifed number “1.” The overall shape is influenced by the logo of the area’s famous high school football team that was the inspiration for the film “Friday Night Lights.”