Involvement: logo; identity; promotional material; advertising; website

Creative Strategy
In the Permian Basin the recent development of fracking has created a newfound frontier spirit. The symbol embodies this by using a horseshoe as the main element in the “P,” allowing for a bold, slab serifed number “1.” The overall shape is influenced by the logo of the area’s famous high school football team that was the inspiration for the film “Friday Night Lights.”