Coast is an independent design studio based in London specialising in the design and production of vinyl graphics,
The identity was based on the owner’s love of his birthplace and family heritage on the east coast on England. The project evolved creating a short video showing the method used in cutting vinyl, letter heading, stamp, business cards, booklet and a website.
All the elements encompass the logo that is made from the coastline within a shield representing the family heritage. The colour pallet was taken for an old family photo of the owner’s grandfather in his boat just off the coast.