L'OREAL CASTING CREME GLOSS - TVC
Women in India, face a dilemma when it comes to colouring their hair. They fear that it might damage their hair and
assume that the process is complicated. Based on this insight, we created this 30 sec TVC that women will go to
great lengths to cover their greys. L'Oreal strengthened its communication with NO AMMONIA means no damage and
the introduction of a small pack at an attractive price.This helped our consumers to turn fear into joy of colouring.
I have been a part of this film creation process from ideation, creating storyboards
on several concepts till the post production work.
We had presented three scripts and storyboards where in each had a different approach.
1. Everyday looks
2. Holiday pictures
3. No white lies ie. No safed jhooth
Second script option was approved finally by the client and got created into a TVC.
KEY VISUAL:
DIGITAL STILLS:
We shot these visuals for digital usage that portrayed festivities and product benefits.
We art directed and selected the props that cue in the product features - glossy hair, lasts upto 28 washes,
chocolate shades, etc. I was a part of the entire post production process as well.
These visuals were later on adapted by a digital agency.
