BLIND TASTE TEST
Brief:
My goal was to create videos for Lo! foods in which random peoples were asked to try Lo-low carb foods and regular food while blindfolded and then try to guess which one is low carb food. The idea here was to convince people that Lo-low carb foods taste similar in comparison to the regular food. So that people can easily switch to Lo-low carb food without concerning themself about the taste of the food.
Lo! Foods is a brand owned by Bajo Foods Private Limited. Lo! Foods was launched to encourage people to eat tasty and healthy food by promoting low-carb products.
Low carb food vs Regular food compilation video
The project is consist of seven videos from which the first video is a compilation video of short clips from all six videos and other six are short duration video, which comprises of the individual taste test and the reaction of people. .
Raw video footage and some graphic design were provided to me by the client, I just have to do the editing and animation.
Lo! Foods animated logo
They also requested me to create a short Logo animation for their brand. The time constraint for the logo animation was approx one second.
Low carb mixture vs Regular mixture
In this video Deeksha had been asked to try to differentiate the taste between low carb mixture and a regular mixture while blindfolded.
Low carb coated peanut vs regular coated peanut
let's see if Devdas can find the difference in taste between low carb coated peanuts and a regular coated peanuts while blindfolded and how he reacts.
Low carb basen laddoos vs regular besen laddoos
Can Rohan be the one to differentiate between a low carb basen laddoos and regular laddoos while blindfolded?
Low carb paneer paratha vs regular paneer paratha
Maybe Ahshaya can find the difference in the taste of low carb paneer paratha and regular paneer paratha. Let's see which one she prefers?
Low carb coconut laddoos vs regular coconut laddoos
Has Kishan been prepared to taste the low carb coconut laddoos and regular laddoos? Let's see if he can differentiate them based on taste.
Low carb gobi paratha vs regular paratha
Is Sujay gonna differentiate between low carb gobi paratha and regular gobi paratha or he will be confused after tasting the both of the parathas?
Challenges:
* Some of the footage was overexposed and some were too dull.
* All the footage had a yellowish tint to it as it was shot under a yellow light.
* The raw footage has the bad audio quality we can hear the background noise.
* All the footage had a yellowish tint to it as it was shot under a yellow light.
* The raw footage has the bad audio quality we can hear the background noise.
* Time constraint on duration of video. As the client had mentioned the duration of all the six videos to be approx 30 to 35 second and the compilation video to be approx 1 minutes.
Solutions:
* I color corrected and graded the footages in Adobe Premiere Pro so that it looks appealing to the eyes.
* The background noise was removed with the help of Adobe Audition and some parts were also enhanced so the audio can be heard clearly.
* To make the video approx 30 seconds, first I carefully analyzed the video then removed the unnecessary parts and only selected the few clips of footages which can convey the client message.
* The background noise was removed with the help of Adobe Audition and some parts were also enhanced so the audio can be heard clearly.
* To make the video approx 30 seconds, first I carefully analyzed the video then removed the unnecessary parts and only selected the few clips of footages which can convey the client message.
Process:
Analysing>Color Correction & Grading >Audio Restoring and Enhancement> Designing > Animation > Composing > Refining > Rendering.
