In order to expand consumer reach for L'Oreal the concept of digital vending kiosks was created. These units would house a series of affordably priced merchandise that consumers could purchase controlled by an interactive touch screen experience that provided useful tips on application, use, skincare and beauty. Allowing for a stroing brand presence and sales opportunity that could be distributed across movie theatres, school campuses, airports, bust terminals and any other location where potential customers would dwell. To further extend the experience social media experiences would follow to help promote the units and brands.
