Appears as a joyful and life-loving character, Amy has been the mascot of Vietjet Air for years.  However, this personality has not had an official debut on the brand's image. Therefore, this year, Vietjet Air brought Amy to their social media via many mediums while revamps their physical representations with the appearance of a young and playful character, Amy.

















Credits:
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Next Good Things Business Consulting Agency
Client: Vietjet Air
Creative Direction: Minchu
Designers: Bông Ly, Thành Kim Ha, Run
Support: Irene, Nini Nguyen, Truc Nguyen, Ngan Truong

Thank you for watching!

Vietjet Air - Amy
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