ChoiceSigns 晨恩标局 | More than Manufacturing
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晨恩标局创立于2015年，是业内领先的标识深化设计与制造服务商。
企业希望通过全新的视觉系统，将复杂的专业知识，以概括的视觉语言系统呈现，展示技术领先与专业服务的形象。
“信息、材料、技术”是标识的三个组成部分。我们将其分别对应三种视觉元素，建立了一个兼具扩展性与识别性的系统，其灵感来自于传统的大型户外广告牌。在不同应用环境中，品牌识别表现为三种元素的大小、位置及色彩的组合关系。
围绕这一视觉系统，我们帮助企业在品牌体验店，会展，以及电商平台三种截然不同的环境下完成了品牌重塑。
在过往的项目合作中，条件反射与晨恩同完成了许多标识设计制造上的尝试和探索。2019年4月25日，团队联合举办的「从设计到制造」展览也在上海新国际博览中心落地呈现。
ChoiceSigns is an industry-leading service provider in signage design and manufacturing founded in 2015.
Through the brand-new visual system, ChoiceSigns would like to use a generalized visual language to systematically present the complex professional knowledge to show its leading technology and professional service.
“Information, Material and Technology” are the three components of signage. Inspired by the traditional billboards, we established an expandable and iconic system with three corresponding visual elements for each component
In different cases, there will be different combinations of the three elements in sizes, placements and colors.
Around this visual system, we are able to help brands to refresh in completely different environments such as brand experience stores, exhibitions and e-commerce platforms.
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Client ChoiceSigns
Service brand identity, graphic, exhibition
Creative Director 蔡仪
Art Director 卡卡
Designer 卡卡
Copywriter 百合
Art Director 卡卡
Designer 卡卡
Copywriter 百合
