Baden Württemberg is a state with a lot of interesting facts. Many people don't know it. If people would know what is happening in Baden Württemberg, then they would just move there. We came up with the idea to communicate whats happening NOW in Badenwürttemberg. Therefore we created funny Headline-Ads, a commercial and the online platform BW-NOW which was the most important part of the campaign.
BW-NOW (www.bw-jetzt.de) is a online platform where the user can discover what's happening NOW in Baden Württemberg. For example, people can see how many babies are born NOW or which facebook members are in Baden Württemberg NOW, and also looking for apartments which are free NOW, and in best case move in NOW.