Finalist - Round 1
Use social media as a weapon against itself.
One of the few ways to reach these screen-addicted kids is through the applications and platforms that have them enslaved. The task is simple (but not easy) - use social media to make kids aware of the dangers of screen-addiction. Convince and enable them to disconnect… and inspire them to convince their friends and followers to do the same.
Connect in order to disconnect!
Find an organization(s) of your choice - for-profit or non-profit - to work with in order to spread this message.
You can use any channel, any format, any tactic - as long as it is legal!
Let’s make the beast eat itself alive!