HEINEKEN ART STAGE

As a part of Heineken's music platform, Heineken #LIVEYOURMUSIC, the brand sponsored Meca Festival 2019, a cool and trendy music festival held at Inhotim, the biggest openair museum in the world.

So, if Meca Festival is about bringing music to an art insititution, Heineken gave it a #FRESHPERSPECTIVE and turned the hottest brazillan artists into DJs: Ana Strumpf, Felipe Morozini, Gabriel Oliveira, Crânio, Hannah Lucatelli and Kleber Matheus.  

To do so, we've developed a stage inspired by art transportation boxes. Once opened, it revealed a LED stage that displayed each a new take on each artists works and a DJ Set developed by them. 

The result? It was the hit of Meca Festival 2019, the audience left the main stages and partied with Heineken during the days of the festival. 

My contribuition: concept, visual and set design references, artists curatorship.

We turned the artists' artwork into amazing motion graphics videos and displayed them in a LED Stage. 

Throughout the fetival, we created Heineken Beer Stations inspired by the Art Stage's look. 

Heienken also had the festival cups as an asset - and we took this chance to spread the word and make Heineken Art Stage a huge success.