“Yiayia and friends” is a multi-faceted project that re-imagines and re-introduces traditional notions of life, superior quality food products, culinary objects and epicurean artefacts of yesteryear.
At the heart of the design project “Yiayia” (“granny” in Greek) is glorified in a key-storyline as the super-powerful, all-knowing but also a discreet person that she is.
Together with her “friends” from both the human and animal kingdom the art of growing, cooking and sharing food together, along with everything that is attached to it, is remembered, re-introduced, and re-imagined for generations to come.
The solid-coloured, closed-shape, vibrant-coloured characters, share the same “eyes” –that is a visual element doubling as a “silent logo” across the project–and interlock with each other and their environment in a visual representation of the connection
of mankind with nature, agriculture, production and creation.
of mankind with nature, agriculture, production and creation.
This is a story about YIAYIA. A Greek granny together with her animal friends spread the message of family values through food related stories and experiences conceptualised with a fresh perspective and a sense of humour.
MADE BY BEETROOT
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