THE POWER OF YOU.
Worldwide social media campaign. // In 5 phases. // For the new Head YouTec Instinct & Speed Raquet. // Starring Maria Sharapova & Novak Djokovic aka Maria Sharapova II & over 30 millions facebook fans.
Phase 1: THE ORIGINAL. Novak explains his game & his raquet. And what both have to do with Speed.
Phase 1: THE ORIGINAL. Maria explains her game & her raquet. And what both have to do with Instinct.
Phase 2: THE FAKE. Novak imitates Maria´s video one to one & posts ist on all social media channels.
It´s raining likes & comments & FB fans.
Phase 3: THE COURT. Maria & Novak date for a match. To clarify who's the real Maria and who's fake?
Phase 4: THE US OPEN PRESS CONFERENCE. Novak does it again.
Facebook imititation challenge.
Phase 5: THE FINALS. Novak wins the US Open and is ranked the new N0 1 of the world.
