Sydney Theatre Company
Website & Online Tessitura Ticketing Interface
www.sydneytheatre.com.au
- Production Page Design -
- What's On page Design -
- Season Ticket ‘Drag ’n’ Drop’ Configuration Page -
- ‘Select Your own Seat’ Cart Configuration Page -
Background
The Sydney Theatre Company underwent radical rebranding with the introduction of Cate Blanchett and Andrew Upton as artistic directors in 2009. A new website was required to improve their current subscription process and ticketing interface.
The Sydney Theatre Company underwent radical rebranding with the introduction of Cate Blanchett and Andrew Upton as artistic directors in 2009. A new website was required to improve their current subscription process and ticketing interface.
Brief
Translate their existing website into a premier website that reflected their stature as the leaders of Australian theatre. Design and build a select-your-own-seat interface usable by all ages. Provide users with a creative way to explore the latest in Australian theatre.
Translate their existing website into a premier website that reflected their stature as the leaders of Australian theatre. Design and build a select-your-own-seat interface usable by all ages. Provide users with a creative way to explore the latest in Australian theatre.
Execution
After translating their print brand and establishing their digital brand, a full IA restructure and UX overhaul was required. Working closely with the technical team as the visual design and UX lead in the Agile process/methodology, the architecture, wireframes, user interactions and digital brand aesthetics for the website were built upon. With a full Tessitura, Ecommerce experience and CMS integration, the templates were successfully rolled out and user tested, receiving raving reviews from usability experts. Consequently, making this platform a successful product for Deepend Sydney to on sell to other performing arts entities.
After translating their print brand and establishing their digital brand, a full IA restructure and UX overhaul was required. Working closely with the technical team as the visual design and UX lead in the Agile process/methodology, the architecture, wireframes, user interactions and digital brand aesthetics for the website were built upon. With a full Tessitura, Ecommerce experience and CMS integration, the templates were successfully rolled out and user tested, receiving raving reviews from usability experts. Consequently, making this platform a successful product for Deepend Sydney to on sell to other performing arts entities.
This can be seen with the latest upgrade of the Sydney Symphony website.
