Global Channel, at the time probably number 2 chhannel in Canada. Just a short reminder of where we were. Grey. Flat. 

Mood film produced for the first stage of the pitch. this was to intoroduce the idea of 'Everyday Awesome', 

Hype film refining some design ideas. Tim and I felt from very early on that it should all be about fun, colour, confidence.

2nd stage hype film. This was the what sealed the deal. We can be mainstream, colourful, bold, and different. 

The finished product. Produced at BDACreative last year by Tim Finnamore and the gang.