The Challenge
The mission was to create the visual identity for a Smart Cities technology suite that embodies concepts of technology, connectivity and modern city lifestyle. The name Civi refers to both the city (civita in Latin) and its people (civile).
Civi has a playful and colourful personality. Three lines follow the logo like light trails, and through illustrations applies concepts of light and energy that empowers and connects people to their cities.
Civi has a playful and colourful personality. Three lines follow the logo like light trails, and through illustrations applies concepts of light and energy that empowers and connects people to their cities.
Moodboard
Logo Concept & Grid
Brand Colors
Brand Typography
Iconography
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Video Editing + Design + Illustration: Fábio Lobo