Ox avocats is one of the leading French consulting firms in the creative and media sectors. In 2017, Graphéine accompanied "Ox" in the goal to evolve its brand identity. Supported by a strong and original naming, a striking icon very uncommon for the legal field, our ambition has been to strengthen Ox's brand territory to give it an even more modern and effective symbol, while respecting it's initial concept.

We reinforced the geometric design of the icon to facilitate the integration of the logotype in digital media. The color has been darkened to give it a more elegant and serious "voice" for corporate communications. And the other side, the color palette gets more playful with bright and vivid colors as each member of the team is associated with a tone on the business cards.

Credits: 
Creative & art direction: Jérémie Fesson
Motion design: Philip De Canaga