Magazine Print Ad

 

The ìInstagram style App will be directly downloadable from the Eggo website and allows users to 

photogragh, frame and post their Eggo creations online. Users will be able to select from 50 different frame designs on which their Eggo creations can be mounted. It will have a like button voting system, and encourage a call to action by reminding the users to vote for their favourite Eggo Creations, as the voters will ultimately be responsible for selecting the eventual winners of the Unboring Your Morning National Contest. Selected winning creations will be featured in local grocery stores and supermarkets nation-wide. The App will also contain Eggo branding throughout, and have the opportunity to add more up-to-date Eggo related content throughout the duration of the campaign, including deals, promotions, offer coupons, and highlight individual contest winners.

Interactive banner and leaderboard ads will appear in games such as Mine Craft, and direct the users to the Eggo website where the Eggo App can be downloaded.

In-store floor decals will point the way to the Eggo Gallery displayed as grocery store freezer door clings.

Ads will be placed inside grocery store shopping carts, as well as on the shopping cart handles.

 

Winners of the Unboring Your Morning contest will have their Eggo creations displayed in local supermarkets and grocery stores nation-wide. Eggo creations will be displayed as part of an Eggo Gallery as freezer door clings.