Nike — Adapt Huarache
Motion Graphics
We’re super proud to support Nike once again and be a part of the campaign promoting a brand new model of Nike Adapt – new generation of technology-driven sports footwear. 

Nike Adapt is an innovative self-lacing system which, via a mobile app or using buttons located on the midsole, loosens or tightens cables around your foot. You can choose different modes or even create your own and set the one that fits you best at a particular moment. 

Our team was responsible for creating a concept and preparing a CG animation presenting the mechanism and shoes’ updated functions.

Client: Nike WHQ, Portland

Creative Director: Yujin Lee
Design Director: Anders Svensson
Designer: Alison Martin
Senior Producer: Perry King

Production: Ars Thanea

Executive Creative Director: Peter Jaworowski
Art Directors: Bartek Kalinowski, Maciej Mizer
Studio Supervisor: Mikolaj Valencia
Producer: Karolina Sidorowicz
3D Lead Artist: Bartek Kalinowski
3D Artist: Bartek Kalinowski, Paweł Filip, Michal Serafin, Mateusz Bargiel, Piotr Wołoszyński, Bartek Dabkowski
Compositing: Łukasz Stolarski, Mateusz Bargiel, Katarzyna Strzelczyk

Nike — Adapt Huarache