Nitta partnered with Alpha Group US during the launch of their new SpongeBob Squarepants toy line of figures, inflatables, plush, more.

The photography’s future use was primarily eCommerce — living online on sites like Amazon.com, but unlike your average catalog photography we wanted to recreate the fun, animated, and comedic tone of the iconic Nickelodeon brand.

As an assorted product line, SpongeBob by Alpha Group US includes a variety of sizes, material, and play-patterns. From plastic figures and fabric plush to oversized vinyl inflatables. The Nitta team worked closely with Alpha Group US to develop a detailed shoot planned, managed talent casting, wardrobe, and ultimately photographed and edited nearly 100 final shots from our Los Angeles studio.