Context
Over 100 million people could lose their memory before 2050 if research into a cure for Alzheimer’s does not advance.
Idea
To make society aware of what suffering from this disease means, we needed an idea that would become a symbol aimed to fight against Alzheimer’s. We created the first Bank of Memories.
Solution
A website where you can save in a drawer those memories you would never imagine you could lose. A written memory, photo or video.
Video case. Bank of Menories.
//Awards//
/2012 BRONZE, CANNES Lions Direct.
/ 2012 GOLD, El SOL Advertising Festival (Spanish and Latin American Advertising Communication Festival), DIRECT
/2012 BRONZE, El SOL Advertising Festival (Spanish and Latin American Advertising Communication Festival), INTEGRATED CAMPAIGN AND INNOVATION
/2012 BRONZE, El SOL Advertising Festival (Spanish and Latin American Advertising Communication Festival), PROMOTIONAL MARKETING
/2012 BRONZE, El SOL Advertising Festival (Spanish and Latin American Advertising Communication Festival), INSTITUCIONAL COMMUNICATION.
/2012 GRAND PRIX, AMPE
/2012 SILVER, AMPE, Multimedia
/2012 BRONZE, FIAP, Direct
/2012 BRONZE, FIAP, Newspaper and RRPP
/2012 SILVER, AMPE AWARDS
/ 2012 GOLD EFI AWARDS. Social Campaign.
/2012 SELECTED by CDEC (Spanish Creative Club) for Yearbook 2012
