AW19 Puma LQDCell Omega

AW19 Puma LQDCell Omega Mangacult
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My latest design work for AW19 is out!
Super happy with the final result of this project because of the freedom and the trust that I received from the team.
To actually trusting and giving me 100% creative control of this project for the story and concept from the beginning of the process until the final release is something I'm really proud of.
LQDcell Omega, reason why I named it omega, because it's the latest iteration of the cell tech silo.
Design-wise, it's a mash up of different iconic details from the cell family, a bit exaggerated silhouette, a more chunky look, and a new LQDCell tech on the midsole.
The reason why I linked it to Akira is not only because I'm a fan of the anime, also I want to link it to Japanese anime culture as a kick start campaign for the Olympics next year.
Also the fact that Akira is one of the most famous cel animation ever made. (it has a cel related name). The year setting of the akira anime is also in the year 2019 and I think it's the right direction and inspiration for the shoe.
The triple red color is inspired by the iconic jacket and the red motorcycle that Shotaro Kaneda wore on the film.
The pink and turquoise color is inspired by the pill color on  the Jacket.
Enjoy!
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LQDCELL Omega takes inspiration from organic shapes and layers found in nature, combining them with LQDCELL Technology: soft yet sturdy hexagonal cells for enhanced cushioning and comfort. This version’s unique design is inspired by the colors found in popular manga artwork.
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Project Type: Totally New
PLM :
Rafael Nespereira, Valentine Rondoni
Dev : Tana Tan
3D tooling: Ricky Hung

Retail Price: 120

AW19 Puma LQDCell Omega Density
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Combining nature-inspired shapes and layers with PUMA's LQDCELL technology, the Omega Density Sneakers mix function with high fashion. With speckled detailing, a supportive midsole for stable cushioning and a chunky, '90s-style silhouette, these futuristic kicks are ready to take on the world.
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Project Type: Material Update
PLM :
Rafael Nespereira, Valentine Rondoni
Dev : Tana Tan

Retail Price: 110
AW19 Puma LQDCell Omega Lab
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This outdoor-inspired sneaker combines PUMA's LQDCELL technology and functionality with high fashion. In bright colors and equipped with a stably absorbing midsole, the LQDCELL Omega Lab evokes memories of the futuristic style of the 90s. A shoe with which you are guaranteed to talk in the city.
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Project Type: Material Update
PLM :
Rafael Nespereira, Valentine Rondoni
Dev : Tana Tan

Retail Price: 120
Puma LQDCell Omega
205
1,765
15
Published:

Puma LQDCell Omega

LQDCELL Omega takes inspiration from organic shapes and layers found in nature, combining them with LQDCELL Technology: soft yet sturdy hexagonal Read More
205
1,765
15
Published:

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