The Client

Facebook's Creative Department

The Objective

International Women's Day is the single most-talked-about event on Facebook. The goal for this project was to create a brand for Facebook's 2019 International Women's Day campaign that celebrates the connections women around the world are forming everyday to create a positive impact. 

The Solution

The International Women's Day brand was inspired by the idea of women connecting and building something together, focusing on the theme of "building toward a more balanced world." I approached the design with a simplified geometric illustration style that encompasses all types of women and brings the focus to their action of working together. The brand was built out for social media, video, infographics, and a press event hosted by Sheryl Sandberg.