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Identity for UK-based urban streetwear brand Resolve.
Focussed around the brand name, the idea of 'finding your resolve' is visually represented at the centre of the word, providing a balanced logotype and a focal point that can be isolated as a brand mark.
In application, the identity is bold and striking, combining strong typography, messaging and patterns alongside a black and white colour palette, helping to build a platform for brand awareness within a competitive market.