PI is a new pizza restaurant based on George's St. in Dublin. The PI name and concept is based around the mathematical constant π and the idea of a slice of pie. After initial research into the π symbol we found it had been used by many pizza restaurants already. So we decided to focus on a more typographic treatment of the logo. The animated logo we created is based on PI being an irrational number that can continue to infinity. This is represented by the continuous movement of the logo that runs on a loop.
We worked alongside Academy Signs to create a bespoke animating neon sign that uses the same black mesh material as the interiors. The sign uses over 20 pieces of separate neon that are programmed to animate the continuous PI logo sequence. We also worked closely with LUCA architects who created a futuristic interior that blends with the branding concept and colour scheme. Dave from Bees and Bombs also created a PI animation that we have projected onto the interior wall.
