As a key technology in the Fourth Industrial Revolution, AI is set to become an integral part of our daily lives. SK Telecom’s AI Center is dedicated to making that happen seamlessly, and our role was to showcase the center, its work, and its incredible staff.

In planning and designing the website UX/UI, we created a simple-to-navigate site structure and chose font, background colors, and icons that would best work together to tell their story. We also used intuitive design elements that reflect the forward-thinking nature of the center while keeping the tone approachable and fun, differentiating it from other AI-related websites.