Born Primitive  |  Crossfit Apparel

Born Primitive is an active duty U.S. military owned-and-operated apparel brand that makes apparel specifically for athletes with CrossFit bodies.

Our team set out to help transform Born Primitive’s dream of becoming an official CrossFit apparel sponsor into a reality.
We needed to cohesively redefine their online brand to create an identity that was in line with the company’s values: athlete-driven, patriotic, and committed to a no-excuses mindset.

In-Person Brand Workshops | Brand Strategy  |  Brand Identity Design |  Market Research |  Ecommerce Development |  Photography   |   Video Content Direction   






Credits: 
Brand Identity Design  | Jonathan Dickson
Brand Strategy | Richard Gaffin
Content Direction | Iain Harris
Photography | Damien Noble Andrews



Born Primitive
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Born Primitive

Brand Strategy, Content Direction, Identity Design, for Born Primitive. A Cross Fit athletic apparel company.
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