Born Primitive | Crossfit Apparel
Born Primitive is an active duty U.S. military owned-and-operated apparel brand that makes apparel specifically for athletes with CrossFit bodies.
Our team set out to help transform Born Primitive’s dream of becoming an official CrossFit apparel sponsor into a reality.
We needed to cohesively redefine their online brand to create an identity that was in line with the company’s values: athlete-driven, patriotic, and committed to a no-excuses mindset.
In-Person Brand Workshops | Brand Strategy | Brand Identity Design | Market Research | Ecommerce Development | Photography | Video Content Direction
Brand Identity Design | Jonathan Dickson
Brand Strategy | Richard Gaffin
Content Direction | Iain Harris
Photography | Damien Noble Andrews