100 Towers (2019)
Client: 100 Towers
Location: Central Europe
Industry: Digital Assets, Crypto Investment firm
Brand Identity, Art Direction
About: 100 Towers is a Prague-based investment firm and consultancy focused exclusively on ventures, tokens, and projects related to blockchain tech, digital currency, and crypto assets.
Design Strategy: I've been tasked to help create a brand and tone that spoke to both consumers and businesses in a space that often relies on tropes and clichés.
Creating a symbol that was synonymous with new opportunities and connection were crucial aspects in creating this identity. The visual system seeks to capture elevated flexibility.
Along with the flexible symbol and bold logotype, we crafted a robust design system that encapsulates color palette, patterns, typography, art direction of photography and campaign style guides.