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‘Rasa Sayang’, which loosely translates to ‘Feel the Love’, celebrates family togetherness in Malaysia and resonates with both the rural and urban families.
After the kids misbehave in adorable ways, the parents impose punishments that would be familiar to people in any country. Then they relent by buying Happy Meals. The traditional Malaysian folk song, also named ‘Rasa Sayang’, provides the soundtrack for the 60-second online film and a 40-second TV commercial.