EQUIPE DE FRANCE SAINT-DENIS
110 000 citizens, 135 nationalities and 1 common game!
💪 The city of Saint-Denis took the opportunity during the EURO UEFA 2016
to deploy an awareness video campaign followed by a digital activation
👉 The objective was to give the press and French citizens
a better view of the city of Saint-Denis after the 2015 Paris attacks
👏 👊 👍
Rosbeef! partnered with SoFilms to produce
an emotional movie in tribute to the citizens of Saint-Denis
👇
🙌📯🎉
A digital activation where the "Dionysiens" and everyone who share the same city values can create their own football Panini card and spread the message
A dedicated Instagram account with a Panini album look and feel was created and a unique Snapchat filter was made available only in the city of Saint-Denis
👇
