For this short project I was tasked with creating a label and marketing materials for an organic honey company. Their existing house style consists of a detailed bee on a plain background with text around it. The logo conveys a certain amount of class and portrays an idea of who their target audience are. The company's target audience caters to a certain level of class and older customers. I decided to open up this target audience to younger people by adding a more friendly logo while maintaining their minimalist design.