Export To Reality (Branding and Illustration)
I recently re branded my design company, Export To Reality with a new logo, (loose) brand guidelines and a set of illustrations. 

I initially thought the lack of any brief, constraints and deadlines would be a good thing, and offer a nice creative freedom other projects lack.

It turned out to be incredibly difficult - without a client or even target market to consider I explored hundreds of styles and ideas, picking it up in between paid projects, and essentially starting from scratch each time.

In the end I sat down and really thought about what the company does and its values before doing any more design work - this really helped and I was able to look over my previous experiments and pick out the elements that really fitted with what I was trying to do.

I had already made a lot of the 3D scenes for the illustrations and by finally deciding on a limited colour palette I was able to quickly bring them all together to form a nice set that complemented each other.

Export To Reality (Branding and Illustration)
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Export To Reality (Branding and Illustration)

Branding and illustrations for the design company Export To Reality
2
18
0
Published:

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