Festival de teatro Sala de parto 2019 / Identity

Festival de teatro Sala de parto 2019
ESP: El festival de teatro Sala de parto es un espacio para la nueva dramaturgia peruana que cuenta con lecturas dramatizadas de obras inéditas, work in progress de obras cercanas a su estreno, exhibición de producciones nacionales e internacionales y una sección de académica que organiza talleres y conversatorios abiertos al público. El festival se ha conformado, a través de los años, como uno de los festivales de teatro más importantes de Perú.

En este sentido, el Festival se caracteriza por brindar una personalidad disruptiva de acorde al manifiesto de marca: obras contemporáneas, relevantes y provocadoras. La propuesta visual de la edición 2019 se compone por rendir homenaje a la disrupción del creador dramático contemporáneo. El papel y la distorsión ocasionada por el escanéo como una metáfora de la incoformidad creativa, una alegoría a la rebeldía del proceso creativo, de la escritura del dramaturgo que no se conforma: de un teatro que no busca un papel estricto, sino una forma de cambiar siempre.

ENG: Sala de parto (translates to 'Labour Room', 'Delivery room) Theatre Festival sets as the space for new peruvian playwrighting that brings yearly (since 2013) the exhibition of critically acclaimed peruvian and international theatre plays. It also showcases dramatized readings and Work in progress events of upcoming national theatre plays next-to-be premiered. The festival also organizes free events such as conferences, workshops and forums with international guests.  Sala de parto Festival has conformed, throughout the years, as one of Peru´s most important theatre events.

By this way, Sala de parto Theatre Festival characterizes itself as an event that follows and brings a disruptive brand personality according to their base manifesto: the urge of exhib contemporary, relevant and provocative plays. This year visual identity prompts to pay tribute to contemporary playwriter´s rebel attitude. The paper and the distortion caused by the scanner as a metaphor of creative uncomformity, an allegory of the creative process. The idea of a non static-hieratic role of the theater within society and playwriters, but dynamic and playful.

Photos by Alexandro Valcarcel  

Festival de teatro Sala de parto 2019 - Official reel
Pre-Festival Warm up show - UN INTENTO VALIENTE (Peru) Directed by Sergio Maggiolo @ Parque Municipal de Barranco, Lima
Teatro La Plaza during Sala de parto Theatre Festival
Opening ceremony + Opening act: MACBETTU (Italy) - Directed by Alessandro Serra @ Gran Teatro Nacional, Lima. Photo: Axel Aquino
OTHELO, termina mal (Argentina) - Directed by Gabriel Chamé
Festival´s workshops
HAMLET (Work in progress) - Directed by Chela de Ferrari
LOS INOCENTES (Peru) - Directed by Sammy Zamalloa

Head of design: Alexandro Valcarcel
Head: Alejandro Clavier
Artistic Direction of Teatro La Plaza: Chela De Ferrari
Graphic design assistant: Andrea Sifuentes Bejarano
Cordinator: Nuria Frigola Torrent
Production: Carla Sousa
Videography: Axel Aquino

(c) 2019 - Sala de parto - Alexandro Valcarcel

Festival de teatro Sala de parto 2019 / Identity
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Festival de teatro Sala de parto 2019 / Identity

Visual identity for Sala de parto Theatre Festival (Festival de teatro Sala de parto), one of Peru´s most important theatre events.
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Published:

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