01
   Drink Factory has rebranded to Atelier Pip.
   We have developed a new name, logo, bespoke font and brand world. 





        20something x Atelier Pip





02
    We started with the logo, and developed a hand-crafted bespoke font, inspired by the        liquid pouring from a bottle. 



        20something x Atelier Pip
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03
   Three distinct worlds were then developed around each core pillar of the company:             create, concept, train. The ambition was to create a visceral response, based on the           phenomenon of synaesthesia, and to create a visual representation of taste and textural     sensations. 



        20something x Atelier Pip






04
   Each area would then be reflected by the core of the discipline: the ‘create’ world               inspired by nature, ‘concept’ influenced by science and ‘train’ being representation of         people, specifically referencing the broadest spectrum of human skin tones.


       20something x Atelier Pip






05

   Credits //
   Client: Atelier-Pip
   Creative Lead: Will Thacker 
   Art direction & Design: Samuel Guillotel




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© 20SOMETHING 2019
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Atelier-Pip

Drink Factory has rebranded to Atelier Pip, in a stunning overhaul from creative company 20something who have developed a new name, logo and bran Read More
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