Particularly Mercedes-Benz car owners can profit from premium content and individual services. The personalised user experience is focused on an enhancement of the online sales process, the customer loyalty and the customer service.
Website: http://www.mercedes-benz.de/mein-mercedes
Role: Art Director Online & Interaction Designer
Agency: Nolte & Lauth
Client: Daimler
My Mercedes home, teaser page (concept):
Premium content landing page (concept):
Mercedes magazine (concept):
Model Comaprison:
Saved vehicles:
Editing personal profile:
