Client : Castrol
Agency : Media hub
Art Direction : Mohamed Osama
Copywriter : Ehab Fawzi
Castrol is a British global brand of industrial and automotive lubricants offering a wide range of oils, greases and similar products for most lubrication applications.
So we pitch for this account for a hole year,
and this is what we came up with.
Insights:
Easter break comes with a long weekend, it’s a chance for a quick detach and people usually travel on vacations. We want everyone to treat their car with love and care, we want them to have their oil changed before the taking the road.
Enjoy the rhythm of the engine. With Castrol, 20% more protection from damaging stop-start engine wear.
Insights:
It is believed that Ramadan comes with a laid down vibe during the fasting time, and gets intense right before the Maghreb prayers time, people rush in the streets to finish some tasks on very last minute.
Fun times!
Make sure to keep your engine fresh and change your oil with Castrol Edge , do it now and secure the fun times, Claim your 2 Lemon Tree free invitations.
Available in selective branches.
#BeatTheHeat
Process
