Manousos is a wholesale company selling Greek traditional food products with more than 25 years of experience. The company is mainly focused on Cretan products, but it is also expanding in several other areas in Greece. Their clients are mainly restaurants, hotels, and smaller retail stores. When Manousos contacted me, they had a need for a new, refreshed logo, in order to meet the need for a modern and competitive branding.
One of the client’s demands was that they wanted the Crete icon on their logo, in order to retain the feeling of their previous branding. This was a little restrictive, because the Crete itself is a maximal icon, and I wanted to keep a balance between a traditional and a modern flat logo. The idea that quickly gained traction, was to mix the Crete icon with a branch of an olive tree, always in a modern way. Olive trees are very common in Crete and most of Manousos’ products are based on olive oil, so it felt like the perfect combination. After a couple of revisions, we had our final logo!
My collaboration with Manousos did not end after the logo was completed. I also created their brand new invoices, banners, sports jerseys, and a lot more are coming up in the near future. I am a big fan of businesses having a cohesive, memorable branding, and as in all my projects, I focused on doing the same with Manousos.
If you want to get a better feeling of the Manousos’ logo, click here.